Episode 6 – CFP®: The Gold Standard of Financial Planning

Want to know what sets financial advisors apart? Ray Ferrara, CFP®, and Kevin R. Keller, CAE, Chief Executive Officer of the CFP Board, cut through the alphabet soup of financial designations and reveal why the CFP® mark stands as the gold standard of financial planning. Together, they also share insider tips on choosing the right financial planner and explore why the next generation should consider this rewarding profession.

Acknowledgements and Important Disclosures

Featuring:

Kevin R Keller on Up Your Assets Podcast

Kevin R. Keller, CAE

Kevin R. Keller, CAE is Chief Executive Officer of the CFP Board, the professional body for personal financial planners in the United States. Kevin joined CFP Board in 2007 after serving 16 years with the Association for Financial Professionals (AFP), where he managed programs and services for the 16,000-member organization. At the CFP Board, Kevin grew the number of CFP® professionals in the U.S. to more than 100,000, while strengthening the CFP® certification requirements and instituting a new Code of Ethics and Standards of Conduct requiring CFP® professionals to act in the best interest of the client at all times when providing financial advice.

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About Your Host:

Ray Ferrera, CFP®

Clearwater, FL

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Thinking about selling your business? Ray Ferrara, CFP®, sits down with Emery Ellinger, founder of Aberdeen Advisors, Inc., to unpack the complex world of mergers and acquisitions. Together, they explore how to prepare your company before selling, obtain accurate business valuations, avoid common pitfalls that can derail a deal, and so much more. Whether you’re years from selling or actively planning your exit, this episode delivers crucial wisdom for maximizing your business’s value.

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