Thinking about selling your business? Ray Ferrara, CFP®, sits down with Emery Ellinger, founder of Aberdeen Advisors, Inc., to unpack the complex world of mergers and acquisitions. Together, they explore how to prepare your company before selling, obtain accurate business valuations, avoid common pitfalls that can derail a deal, and so much more. Whether you’re years from selling or actively planning your exit, this episode delivers crucial wisdom for maximizing your business’s value.